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CONSIDER
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Global Economy: the global
financial sector debacle that begun in 2006, peaked in 2008 and
precipitated a deep global recession, has caused significant troubles to many investors.
In response to those events
many advisors now urge caution highlighting that the rationales and grounds
for investing in traditional
investment instruments such as traded stock and bonds have been deeply
altered, in particular concerning
consumption trends – some have even stressed that the ultimate consumer, the
“US consumer is dead.”. They advocate focusing on new and significantly safer forms of investments. |
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Energy: the peaking of fossil fuel supplies that begun in 2006 with
conventional oil, is taking
place now
for all forms of oil and gas and, including coal, is expected to be
completed around 2020. This is
precipitating a high degree of volatility not only concerning energy markets
but all commodities, including
food production, and affecting all industrial sectors. We can expect very
substantial oil price swings over
the next five years, including major supply disruptions. Insulating against
these and gaining independence
from fossil fuels is a key and urgent priority. |
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Global
Ecology:
The current in-country and international negotiations
concerning measures and policies
to combat Climate Change highlight the profound uncertainties affecting all
avenues of business. World
leaders and captains of industry are belatedly becoming aware of the urgency
of the situation and that the “Climate Change” label is very much a misnomer.
Instead the world faces a
rapid deterioration of both
energy supplies and all facets of the ecology of humankind on Earth,
including minerals, metals, fresh
water, solid, liquid, and gaseous waste streams, oceans, soils, climates,
biodiversity and mass species
extinction. Many analysts doubt very much that any form of governmental
measures aimed at reducing
GHG emissions will achieve anything in time to avert the worst impacts of
ecological degradation and
advocate instead proactive, market driven investment and business
initiatives. For example, Bjørn
Lomborg, Director of the Copenhagen Consensus Centre, and outspoken critique
of Climate-Change policies, stresses the necessity of focusing efforts on
“making non-polluting energy sources cheaper than fossil fuels.” |
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Changed fundamentals and priorities: the above energy and ecological
situations radically alter
investment fundamentals. Safe investments are those that are most unlikely
to be affected by the above
challenges, i.e. they concern exclusively new sectors of business activity
that are superficially being
designed to be resilient to the changes – all other sectors can be expected
to be drastically affected by the changes. As stressed by the IEA report
quoted earlier the world has now entered an energy and ecological
revolution. This revolution is unprecedented since the advent of farming at
the end of the last Ice Age, some 10,000 years ago. It ensues that the most
attractive investments are those that provide robust
avenues to address those challenges and that provide an insurance policy for
the future both at the
individual and societal levels, i.e. they concern developments that provide
sound bases for sustainability.
Many people want to retrieve the power to control and run their own lives. |
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“Green wash” versus real sustainability:
investors are beginning to
sharply differentiate between real
sustainability opportunities and what has been called “green wash”, that is
investments that had been
promoted with the aura of “sustainable development” but achieved very little
or resulted in failures (such as
a number of failed “green buildings” or biofuels projects costing more
fossil fuel energy than what they were meant to replace). Real
sustainability opportunities are those that are based on sound science and
engineering, and that can compete on their own against fossil fuel based
businesses. |
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Large markets, accelerated market diffusion and large cash flows: many
analysts stress that time is
of the
essence. The IEA and all large international bodies focusing on the above
challenges are adamant. A
radical turn around must be successfully accomplished by 2030, that is, over
only two decades. This is less than half the time historically
taken to diffuse technology
innovations globally (railways, cars, planes, telecoms, TV, power grids, gas
reticulation, water reticulation,
etc., all took over 50 years to achieve global prominence – the Internet,
initiated in the 1970s is still in its
prime growth phase). Past track records show that, in such situations, only
aggressive business and
investment initiatives based on viral marketing methods can succeed. The
focus is on opportunities
focusing on large global markets, accelerated market diffusion and able to
generate large cash flows very
rapidly. |
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Real sources of wealth:
recent events have highlighted the volatility
and fragility of most investment avenues that are not grounded in the real
economy (versus what has been called “Planet Finance”) and that are not
based on tangible sources of wealth. Energy is
progressively becoming recognised as being the only tangible peg for the
value of money (gold being only a proxy), simply because it is the only
resources that cannot be replaced by anything else. It is also
becoming abundantly clear that without appropriate technologies to convert
them into usable forms, coal,
oil or gas in the ground, or sunshine falling on Earth are not inherently
sources of wealth. Instead the
fundamental new drivers of wealth are new energy technologies able to
compete with fossil based ones
without recourse to major government assistance of one kind or another or
heavy handed government
interventions. |
IS THIS AN OPPORTUNITY LIKE NO OTHER ?
IS IT SOMETHING NEW ?
DOES IT BREAK WITH TRADITIONAL WAYS OF DOING BUSINESS ?
WILL IT GIVE US A SUSTAINABLE FUTURE ?
IS THIS FOR YOU, YOUR BUSINESS AND YOUR FAMILIES FUTURE?
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